Bitback Joins the Pledge 1% Movement, Makes Commitment to Integrated Philanthropy‍

Bitback Joins the Pledge 1% Movement, Makes Commitment to Integrated Philanthropy‍

News & Updates
 Min read
May 3, 2021

Bitback Joins the Pledge 1% Movement, Makes Commitment to Integrated Philanthropy

Bitback will leverage 1% of employee time to improve communities around the world

OTTAWA, CANADA July 17, 2020- Bitback announced today that it has joined Pledge 1%, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. Spearheaded by Atlassian, Rally, Salesforce and Tides, Pledge 1% empowers companies to donate 1% of product, 1% of equity, 1% of profit or 1% of employee time to improve communities around the world.

Bitback is joining an impressive network of entrepreneurs and companies across the globe that have committed to philanthropic efforts through the Pledge 1% movement. By pledging 1% of its employee time, Bitback is demonstrating a commitment to philanthropic leadership. 

Employees of Bitback will be encouraged to take vacation time off and contribute to causes that are most important to them. As part of this, all employees can engage in hands-on volunteer work at organizations of their choice or by donating their skills such as through pro-bono work. 

Comments on the News

  • Bitback QUOTE “We are firm believers in the value of building a corporate culture where our employees are empowered to contribute to the causes that are most important to them. By joining Pledge 1%, Bitback is taking concrete steps to make philanthropy an integrated part of our team members' lives,” said Brianna MacNeil, CEO and Co-founder, Bitback.
  • Pledge 1% QUOTE: "We are incredibly excited that Bitback has taken the pledge," said Amy Lesnick, chief executive of Pledge 1%. "Bitback can play a pivotal role in building this movement and promoting a new normal in which all companies—big and small—integrate giving back as a core value in their business."

About Bitback

Bitback, a Techstars portfolio company (20'), former IDEO CoLab resident (19') and currently part of the DMZ Incubator, is a cashback rewards application that aims to put a bit of money back into the pockets of young people across Africa and around the globe. Users earn cash back for each and every purchase they make from their favourite retailers through the Bitback app. Merchants and service providers are able to reach and retain young consumers through special offers and rewards. Bitback’s vision is to create new income streams for young people and to fuel their entrepreneurial spirits. Bitback is created by Dial Crypto Inc., a Canadian Federal Corporation, and Bitback Labs Limited, a Ugandan Corporation. For more information, please visit

About Pledge 1%

Pledge 1% is an effort spearheaded by Atlassian, Rally, Salesforce and Tides to accelerate their shared vision around integrating philanthropy into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product and employee time for their communities, because pledging a small portion of future success can have a huge impact on tomorrow. Pledge 1% offers companies turnkey tools and best practices, making it accessible for any company to incorporate philanthropy into their business model. To learn more or to take the pledge, please visit


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